Only include what you want to have printed. Do not include extra whitespace, artwork instructions, or anything you do not want to have printed Provide the highest quality image available. High quality artwork results in a high quality print. Be sure to convert all text to outlines and include PMS spot colors.
The AI file is the original, editable, working file. EPS files are also acceptable. Be sure to convert all text to outlines and make sure there are no raster images included in the file.
PDF format is becoming widely favoured by most designers as it can be universally viewed on any computer with Adobe Acrobat (or another PDF viewer). It’s also possible to preserve illustrator-editing capabilities when saving in this format, meaning it can be opened and modified in the same way a AI file can.
The following formats are potentially unusable without proper adjustments. These file formats generally req uire an extensive amount of art time.
These are basic raster images and photographs. Unless the image is of VERY high resolution, these file types require an extensive recreate.
These file types are good accompanying files to provide art instructions, but are unable to be screen printed directly.
While these are (mostly) vector files, these must be converted to an .eps file type for us to work with.
A vector file can be scaled to any size without any loss of quality. This is because it’s built up from mathematically precise points. You can see how a vector shape is built up in this image above.
Raster files are built up of small squares called pixels. This means that as you increase the size of your image, it will become blocky, or appear to be blurred. This is why a logo design should be created in vector format for the best results.
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